Decovation is a furniture company I created as a total rebrand of Cardi’s Furniture. The new name was inspired by the Art Deco movement and the innovation of modern furniture. Decovation is a clean, modern, and sophisticated brand.
My goal was to communicate that furniture is modular by nature—different elements / pieces can be used to assemble a room of furniture. To reinforce my concept, I began by creating a simple, modern, and modular symbol.